Sachplakat
When researching design ideas for my brief, i stumbled upon the design technique-Sachplakat.
Sachplakat, meaning (object poster) is a German invention founded by Lucian Bernhard in 1906 as a reaction to the excesses of Art Nouveau.
"Sachplakat is the reduction of a selling message to a minimum number of elements—usually the product, a logo or trademark, and a bold line(s) of type, often in hand-drawn block letters." -http://www.chroniclebooks.com/landing-pages/Chronicle/excerpt/0811823083-e1.html
Sachplakat, meaning (object poster) is a German invention founded by Lucian Bernhard in 1906 as a reaction to the excesses of Art Nouveau.
"Sachplakat is the reduction of a selling message to a minimum number of elements—usually the product, a logo or trademark, and a bold line(s) of type, often in hand-drawn block letters." -http://www.chroniclebooks.com/landing-pages/Chronicle/excerpt/0811823083-e1.html
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